Imagine a tight situation in your life. One in which you have to make the biggest decision of your life in the smallest possible time.When your brain stops working and your common sense fails you.For example when you had to take a very important buisness decision or when you had to save your team from defeat or when you had to take a life threatning decision in just an instant.
BLINK is about that one instant. The instant when your brain stops working or it cannot keep up with the pace of the happenings around you. BLINK is about that one instant when your instinct kicks in and tells you what to do. It is about "thinking without thinking".
BLINK is the second book of the bestselling author of the book "THE TIPPING POINT", Malcom Gladwell. It is very clear that Gladwell has taken a lot of efforts to compile his theory ( which includes growing his hair, makin him look like a punk star!) and it is also very clear that his efforts have paid off real big, the way these books are flying off the shelves!
BLINK takes the reader through a roller coaster ride right from the beginning. Galdwell certainly has the extraordinay ability to capture his reader''s attention right from the very first page by choosing the right examples to prove his point. He sticks to his theory without indulging in any sort of nonsense to attract his reader. He begins BLINK with the superb example of a case of fake Greek sculptures, which tells the reader exactly what the book is about. Then Gladwell takes the reader through a series of appropriate examples to convey exactly what he has to say. He talks about The Coca-Cola fiasco, Kenna''s dilemma and a lot of other examples to study human psychology. He talks about a certain phenonmenon called thin-slicing which helps us to solve such speed problems. He also explains, how our psychology is affected by the things we see, even if what we are seeing is just an illusion.
Thus BLINK is a book which will certainly make you think after you''ve read it. BLINK is certainly a must read! GO for it!