This website instantly comes across as professional and looks the way
an e-store should. The logo is simple, yet unique and the logo colours
(purple and black) are carried throughout the website (with some
orange, pink, red, cyan and violet used for brands and grey used for
title bars). With lots of text, images and attention to small detail
(such as the graphic bullet points) the design looks very busy yet very
capable. I thought customers might get confused or lost, however, upon
closer inspection the headings like "Latest Mobile Phones" and "Our
Best Network Deals" have helped to make the featured items in the main
section much easier to negotiate. The design looks "loud" and "in your
face" but the site is actually well organised and the busyness seems to
appeal to lots of mobile phone users, who enjoy new gadgets and
exciting communication. With stiff competition, this site needs to be
"loud" and the design has served this purpose well.here is a complex maze of navigation on Mobiles.co.uk, however the
efficient menus and organised groups of information make it far easier
for the customer to navigate. Links appear to work well. The main left
navigational menu has handy bolded main categories, plain text
subcategories and arrows indicating lists of links. The arrows are
subtle (in grey) and helpful which is good as sometimes the arrows
stand out too much and impair navigational scanning.
However, when
clicking on pages from the left menu, there is no indication in the
left menu of where the customer currently is, and in such a large sea
of data, the customer probably would like to know where they are in
order to know where they could look next. Underneath the main bar at
the top is an arrowed destination in plain purple text but it is a bit
subtle and I didn’t notice it until after I had surfed for awhile.The Nokia N95
looked particularly nice due to layout and being able to incorporate
the full specs in a subtle, tasteful and efficient manner. The
advertising on this page was very helpful as it had items related to
the carrier with special offers, instructions, features and deals.
Since the customer would be looking at different carriers, the
advertising is the most useful I have seen on a website and sets an
excellent standard in successful placement of advertisments on
websites. I highly recommend other businesses take a look at this style
of ad placement.