Marketing, influences and manipulações
Em half to a crucial situation in the development of a strategical planning,
come back to the one point-of-venda of great magazine, I came across myself with the surprising composition of values that surrounded this searched subject when. In innumerable bibliographies, articles, newsletters, links of the most varied possible, I could perceive the gamma of information to be analyzed ahead of the behavior of the consumer and of all atmosphere created at the moment of the purchase. All the elements are very common to day-by-day of the consumer, however they pass in unoticed way, having exactly proportionate great influence in the people. Who already stopped to think, why great nets of supermarkets in days of excess of customers in its dependences, light all its lights and place the high and barulhento surrounding sound? Who was to an establishment of fast food and supported to remain seated 15 minutes for more than? Why the snacks served in these establishments, cool quickly e its potatoes wither demasiadamente, being improper to the palate? Between these and others it is that the wonderful world of the
marketing and its professionals, go creating in the consuming market, a climate of unconscious manipulation and strong influenciador, in which colors, cheiros, auditory and visual disposals of products, apelos incessantly practise elements of great force and mental and
psychological redirecionamento to each one of the displayed people, either in house, the work or the one point-of-venda. She is therefore, that all the great organizations, currently do not obtain more life without this powerful tool, therefore they need to be the all attractive moment bringing until its market, innovations and to differentiate and to gain space front to a vast gamma of players, that they dispute each point of voracious form. Beyond these, we follow the constant growth of new marketing tools, that tend to each time more to revolutionize the market and the form as the transactions are carried through of purchase and venda. We verify the growth of the Internet and its e-commerce, the systems integrated between the companies, all these involved ones and endorsed by the evolution of computer science. It is in such a way that we are displayed the all moment the influences, that in direct to perceive them the facts in way strong manipulated, however disregarded, action this, developed for professionals of marketing who glimpse the moment all, to work psychological and the mind human being, directly in the subconscious mind of the people. He is intent, you is constantly being manipulated