Advertising Can SELL You? You can imagine the thousands of dollars big advertisers spend each year
to learn hot to best sell you (and the many millions) on their particular products. They to understand your persuasion psychology. Do you sufficient defenses against their sophisticated techniques? EGO-quiz want to test some of the rather basic facts about psychology of advertising with you in these TRUE or FALSE.
Catching your attention and focusing on their product is very basic. ______
Factors like motion, sound intensity, vivid color, contrast are used to grab your attention, regardless of your intentions. _______
The advertisers know what basic needs (sex, power, pride, social recognition, success) are powerful activators of most people. ______
They are usually successful in linking up their product with your need satisfaction. _____
Motivations of which you are unconscious actually influences your buying behavior. _____
The vast majority of persons buy only those things hey truly need for a good life. _____
Negative appeals to fears should never be used by reputable advertiser. _______
Ploys that go, "You deserve our product," are not very effective. _____
The advertising industry credits itself with raising the standard of living. ________
Advertising is designed mainly for suckers and push-overs. ______