Sales Copy Writing Tip
A
professional looking web site is a very
important part of developing
a profitable Internet business. (http://omz-bil.blogspot.com)However, your sales copy is just as
important -- each will play a major role in your success.
The key to writing effective sales copy is simply learning how to write persuasive words specifically written for your targeted potential customer. You must feel their needs and write your copy with passion, excitement and benefits. Tell them exactly what's in it for them by writing copy that evokes a specific emotion and stresses your product's benefits.
Use the following formula when writing your sales copy:
A -
Attention - Use a powerful headline that demands attention
I - Interest - Intrigue interest and create curiosity
D -
Detail - Provide details about your product or service
A -
Action - Call for action
When you begin writing your copy, your text should be written in a black, legible font with a light background. Avoid using fancy fonts or backgrounds that will make your text difficult to read. Write in small blocks of text with a space between each block. There is nothing that will make your visitor click away faster than a sea of black text --so make sure you use plenty of white space.
A great way to write your copy and come up with new benefits is to use the "so what" strategy. After each sentence, say to yourself, "so what" and then elaborate.
Example: XYZ computers are lightning fast. (so what) They can process information faster than any other computer on the market. (so what) Your programs will instantly load on command, (so what) saving you hours of valuable time and frustration over the life of your computer.