Build Your Own Link
Generating System
by: Mark Walters
Most
ecommerce sites are aware of the importance
of link
generating in
relationship to search engine traffic and Page Rank. The idea of
building 10 000 inbound links may appear daunting, but it doesn’t need
to be. Just follow a few tips from the SEO Marketers.
In-Site Link Generating
This is the most overlooked aspect of link generation. Whether the
ecommerce business is building a link generating system to earn
revenue, or to promote their own business, they need to take a good
look at how their linking system is built.
There are a few common mistakes that most sites make. Most sites
create landing pages to attract new visitors. They will pay for links
to this page, and will generate their own links to this page. But they
forget to create a featured article link in their menu. An ecommerce
site can easily have 1000 pages, with 1000 potential links to the
landing page.
Blogs
One of the biggest benefits of a blog is that it is submitted to
the search engines every time a new post is published. Each and every
post should have an embedded link to a landing page or an article. A
blog with 200 posts will generate 200 – 400 links.
Blogs are infinite. Thousands of successful ecommerce internet
marketing campaigns have been built around a series of 5 – 25 blogs
that are constructed for no other purpose than link generating. The
thought of managing numerous blogs causes many new ecommerce business
owners to panic. Most of us have read about black hat SEO and being
banned. This is true, but if there are no Google ads on the blogs, then
there are no rules broken.
Managing 25 blogs is easy. Think of them as a newspaper or
newsletter. Each one is built to promote a service, product, or feature
of your site. Each one has a link to the ecommerce site in the sidebar
and in the posts. The trick is to use ‘free content.’ Do not try to use
original content. It is not necessary.
The objective of each blog is to generate links and to pre-sell the
product so people click through to the website. Posting two articles a
week, on each blog, and on the host website, will add 102 pages of
content. If each of those articles has 2 links in it, then each month
the blog network is generating 816 new inbound links. In one year, the
blogs will generate enough links to statistically increase a web page’s
Page Rank to PR5.
Directories
Google has started to give serious consideration to websites that
are listed in directories. There are directories for everything from
websites and blogs, to forums and newsletters, to podcasts and live
chats.
In fact, it is easy to build your own directory. The web is full of
cheap and free directory scripts. Most directories increase in PR
fairly quickly. Each time someone lists on the directory they must put
a link back. The directory owner can also list their directory with
paid services. It is not unheard of for a directory to receive a few
PR8 pages within one year. Links on a PR8 page can be sold for as much
as $1000 a month or they can be used to increase the traffic and Page
Rank of the ecommerce website.
Blog directories such as blog catalogue can be a major source of
traffic, that has nothing to do with SEO, search engines, or page rank.
Forums
Next to directories, the new SEO pundits are claiming that Google
gives forums the highest ranking. This means that a link from a forum
will increase the PR of a website faster than a link from a blog.
However, stay away from the search engine forums like Yahoo and MSN
groups. These are ‘closed’ to Google sites.
Forum posting can be tedious and time consuming. Building forums
for other people to post in can take time, and should never be
considered a ‘first line’ in the marketing, but after a year or two, a
couple of forums can have a dramatic impact on the SEO and PR quality
of a website.
One common practice is for a forum owner to make 10 – 30 accounts
and have them talk to each other. This way they can offer information
in relevant ‘bite size’ information. It also gives the business owner
an opportunity to generate more links, and let other people generate
links.
Social Networking
Using sites like facebook, myspace, bebo, squido, gather and others
as social networking ‘lenses’ is fast replacing the ‘business card’ as
a quick way to introduce yourself to people. A lens can build links, as
well as increase PR by increasing traffic.
Social networks put the traffic generating aspect of an Internet
business back in the hands of the public, giving them more control over
their traffic.
Networking
Setting up a network like this is one way to generate the links
needed to increase traffic and profits. However, getting a few dozen
likeminded people ‘on board’ and working together can life a few small
businesses above the masses and add ‘real’ power to their internet
marketing campaign.
About The Author
Mark Walters is a third generation
entrepreneur and author. He offers free training and investing videos
designed to speed you towards financial independence at http://www.CashFlowInstitute.com