Yahoo! PayPal Checkout Program Launches
Imagine a customer in a busy store, perhaps a grocery store. They
walk in to find one or two items, a store worker points them to the
product they want. As they head for the check out counter, one opens up
just for them. They hand over the product, swipe a card and are on
their way. What a great experience!
Imagine offering that same shopping experience to your
customers online. Now you can, with the newly launched Yahoo! PayPal Checkout program that enables a streamlined purchase process for the over 130 million PayPal customers on the Internet.
Here is how it works: When a user goes to Yahoo! Search to find an
item or service, the results page may include Yahoo! Sponsored Search
results matched to the user’s query. If the
merchant has joined the
Yahoo! PayPal Checkout program, a blue shopping cart icon will appear
next to the merchant’s name in the Sponsored Search results. By
clicking on the ad, users will have direct access to a safe, secure
purchasing process that does not require any additional credit card
information and can be completed in just a few mouse clicks.
As an advertiser, this is great news for you. The blue shopping cart
icon that will appear next to your ad not only helps the ad stand out,
it also lets customers know which merchants offer PayPal Express
Checkout, from the brand known for security.
As a merchant, you want the online shopping and buying process to go
smoothly and quickly, and connecting Yahoo! Search Marketing with
PayPal Express Checkout accomplishes that.
Yahoo! and PayPal are launching this new program with a series of
special offers for merchants and since there is no cost to join, it’s
definitely worth checking out (pun intended).
— Rich Riley, Sr. Vice President, Online Channel & Small Business Services, Yahoo!