No, this is not about US President George W. Bush or the unpopular war in Iraq or about being anti-American. Unscrew America encourages Americans – and everyone else on the planet, for that matter – to help combat global warming by replacing incandescent or regular
light bulbs with compact fluorescent light bulbs (CFLs) or light-emitting diode lamps (LEDs).
Without sounding preachy, the Web site is fun to surf because it uses interactive animation, cartoon-like drawings and a dose of humor to get its message across. Instead of using regular buttons and links, you navigate by moving across the page to where you want to go and the illustrations are accompanied by amusing sound effects.
Unscrew America contains all the information you need to know about CFLs and LEDs: how they work, how economical they are, how much you’ll save in electricity bills, how CFLs and LEDs can help protect the environment, how to choose a CFL, where to use LEDs at home and work, how to recycle used CFLs, new ways on how we think about lighting, and a lot of trivia, etc.
The Web site also has other suggestions that you can do besides changing your lights, such as encouraging others to make the switch, how to live the environment-friendly way. Unscrew America also heaps praise for Australia and the city of Austin, Texas, to give politicians some ideas on what they can do for the environment.
Unscrew America was started by Lesley Chilcott, one of the producers of the award-winning 2006 documentary "An Inconvenient Truth", along with Roy Spence, a founder of GSD & M's Idea City.
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