Advertisingis responsible to varying degrees in achieving the objectives of sales promotion, set by the manufacturers. It intrroduces new
products to the prospective customer.It encourages new customers for old products.It
provides stimulation for off seasons.
Advertising plays an important role in providing all kinds of information about old and new products, to the consumers.There mat be lot of false information andexaggeration also. But if thecustomer is little cautious and clever, he can seive the truth from the untruth, and thenmake proper choice.
The statement that 'all
advertisement is a social
waste does not hold water in this modern age.Advertisement has become an inseperable path of our life. It provides much information about products, to the customers. It provides employment to copywriters, painters, artists and other specialists.It develops a
healthy competition in the market.Thus it ensures a healthy development of business. Advertisement are a big source of income for newspapers, radio and T.V systems etc.Thus they are not a social waste
Advertisement simplifies the selection of commodities by the customers.They can easily select
goods on the basis of comparative merits and demerits of the articles. In this way it also saves the time of the customer.
Advertisement inspires the customers to purchase advertised goods, for purchasing them, they often work harder and longer to increase their purchasing power, thus it raises their standard of living also.
Generally, advertise goods are a guarantee of their
quality, every manufacturers makes his utmost efforts to improve the quality of his products for scoring more points to win and advertisement war against the competitors.
Published: January 26, 2007
More reviews about the ADVERTISING