Author: Anne Carly Abad
Abstract Currently, there is a
westernized media trend in the Philippines. Most present-day
beauty standards reflect the western ideal of feminine beauty, and these ideals are being forwarded by the country’s advertising industry. The westernized standards tend to emphasize personal responsibility, and this has resulted in
increased self-awareness among Filipinas. But at the same time, a number of ill-effects may result from the hasty attribution of stereotypical social meanings according to one’s outside appearance. Although westernized concepts and standards of beauty prevalent in the mass media, particularly advertisements, have increased women’s self-awareness, these western ideals seem to have objectified women, which is detrimental to the Filipina’s physical and socio-psychological well-being; therefore, they should uphold their own beauty. The promotion of a limited beauty standard that excludes the non-fair-and-slim Filipina population is one possible
negative effect. Another is the exploitation of Filipinas through objectification, the cultivation of false
needs in women as a result of increased bodily dissatisfaction, and lastly, the promotion of unhealthy body image and diet through the use of models who are usually very thin and fair-skinned. The greater weight of these said negative impacts leads to the conclusion that the Filipina needs to accept her uniqueness and uphold beauty standards that can empower her.
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Published: June 08, 2007
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