1. Character count is important: Google's maximum character
count for page titles is 83. Yahoo's maximum character
count is 111.
2. Don't use filler words like: and, for, the. They are
dropped anyway by the search engines.
3. Remove redundant or unsearch worthy words or phrases, for
instance: Welcome to, this is about, or Products Page.
Anything people would not normally search on. This also
uses up the limitations on character count (mentioned in #1
above).
4.
Include word plurals, for instance: sales lead and sales
leads.
5. Include various spellings or misspellings of the words,
for example, saleslead and sales lead, could be used as one
word or someone might search on them as two separate words.