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Build Success from small start at the beginning (SEO & Article Writing)
You’ve heard it time and time again: Content is
king, but quality is queen. You may be thinking: “All of my quality content is
of no use if my articles cannot be seen. Give me something tangible to work
Search Engine Optimization (SEO) is often that
“tangibility” element many article writers seek. Need proof? Take a look at the
competition out there; e.g., the keyword “SEO” has over 11,000,000 global
monthly searches alone. Here’s how:
5 SEO Elements That Are Overlooked
– Hands down, quality content that provides a good user experience is
rewarded. From good grammar to even navigation and presentation – a
quality user experience is memorable and makes people want to come back
for more (resulting in a higher return rate, more traffic, and a higher
– Not just for credibility sake, originality is rewarded. Readers, article
directories, search engines, etc., are not happy with redundant,
derivative content – they want something new, a different angle, or a
fresh perspective. Your content should have a unique impression on your
niche – let your singular experiences shine.
– In addition to maintaining a quality user experience, relevance is a key
component to natural link building. For example: If you publish an article
on EzineArticles.com with links in your Resource Box leading back to areas
on your website or Blog that relate to your article’s topic, then you will
have built a natural link.
– Researching your target audience isn’t just about demographics and
person, although this information is incredible when you’re cultivating
topics to write about as well as provide more engaging content. When
considering your audience, look for the keywords your targeted audience is
using to find what they want and need.
– Writing content that stands the test of time is just smart. Not only
will you get more out of evergreen content than the time it took to write
it, evergreen content will continue building your authority and your rank.
Content like “2012 Mayan Apocalypse” may as well have a countdown clock;
it depreciates as soon as it’s published.
The Key to Making These 5 SEO Elements
Quality, originality, relevance, target, and
evergreen won’t get you anywhere if you start writing articles in the broadest
part of your niche. You will easily become overwhelmed and you won’t be able to
compete with the already.
established authorities of your niche.
The key to success is this: You must first
establish your credibility and rank before you can take on broader areas of
your niche. So take a step (maybe even a giant step) back and establish your credibility.
Here’s how: start small.
First, find areas of your niche that have low
competition, but are still in demand. Remember that “SEO” keyword we discussed
earlier? No one is going to make it on “SEO” – way too broad. However, we can
extend the keyword to focus the topic, e.g., SEO and Blog Writing, SEO and
Social Media Writing, SEO and Article Writing, etc. Then we can break this down
even further into the long-tail, e.g., “SEO and Article Writing: How to Use
Long-Tail Keywords Naturally.”
Next, build an article portfolio as well as a
high-quality website that reflect the 5 SEO elements outlined above (quality,
originality, relevance, target, and evergreen). This will help you establish
your foothold in your niche – you will be more easily seen by readers, picked
up by publishers, be open to website or blog visitors, and established in
Once you’ve established a following or connection
with publishers, readers, and visitors, then you’re ready to take it to the
next level. Just don’t dive into the deep end of your niche until your
credibility can keep you afloat.
Avoid getting swallowed up in your niche and
don’t be afraid to narrow your area of expertise, since it can always be
expanded later. Establish your credibility in more specific, targeted areas of
your niche before taking on the big leagues and SEO will naturally work for you.