Think of South India and silk sarees invariably come to mind. The South Indian bride still prefers to wear the traditional
silk saree on the occasion of her wedding. With changing times, trends in sarees are also changing.
Retailers in South India are well known for their
innovations in sarees. This article attempts to throw light on the latest innovations in sarees in the silk and temple area of South India.
Some of the significant innovations in silk sarees by South Indian retailers have been described below. Most of the saree innovations are by Sri Kumaran Silks in Chennai.