Yo may be a home business entrepreneur or may be a million dollor businessman or you may have some services to offer or may have a good hobby. For every business you need customers.To get a customer yo must market the product or services which you are offering.Advertising is an inevitable part in marketing.So first we will discuss about marketing. Why Advertising is so Important If you have the greatest product in the world,what good of it if you don't advertise into potential customers.To sell, you muat advertise. Different Ways of Advertisng Print media - classified ads, display ads Internet- website, email Others- leaflet distribution , direct mailing (will continue) Successful Advertising Should do Six things 1.Get attention 2.Describe product benifit 3.Tell what those benefits do for the customers 4.Prove claims 5.Offer moneyback guarentee 6.Get action (Remember people are not concerned about what you are offering.They are concerned about how it benefit them)