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Shvoong Home>Internet & Technology>Online Business>Sell Bennefits not features Review

Sell Bennefits not features

Website Review   by:Opcionista    
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The biggest mistake entrepreneurs make is in focusing on what their product or service is. Rather, it''s what it does that''s important, says Tracy. "A health-food product contains nutrients that are good for the body. That''s what it is. What the product does is make the customer thinner, more energetic, and able to accomplish more with less sleep," he explains. "Always concentrate on how your product will benefit your customer."Your best prospects have a keen interest in your product or service and the financial resources to purchase it. They are the ones who will buy most quickly. "If you''re selling photo-copy machines, don''t try to sell to people who have never bought one before," Tracy suggests. "Sell to those who already have one, or to those you know would be interested in buying one. Show them how yours is superior."
Published: December 04, 2007   
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  1. 1. kethi

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