The biggest mistake
entrepreneurs make is in focusing on what their product or service
is. Rather, it''s what it does that''s important, says
Tracy. "A health-food product contains nutrients that are
good for the body. That''s what it is. What the product
does is make the customer thinner, more energetic, and able
to accomplish more with less sleep," he explains. "Always
concentrate on how your product will benefit your
customer."Your
best prospects have a keen interest in your product or service and the
financial resources to purchase it. They are the ones who will buy
most quickly. "If you''re selling photo-copy machines,
don''t try to sell to
people who have never bought one
before," Tracy suggests. "Sell to those who already have
one, or to those you
know would be interested in buying one. Show
them how yours is superior."
More reviews about the Sell Bennefits not features