Advantages of E-marketing Website Review
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Published: March 10, 2008
Perhaps nothing is more conducive to
the success of a firm than the image that it conveys of itself to the public.
The marketing activities of a company, because they act directly on the consumer,
do most to shape this image and thus must be developed with great care. As
marketing has become increasingly complex, a need has arisen for executives
trained in the social sciences who also possess statistical, mathematical, and
computer backgrounds.
Marketing, since
time immemorial, has pretty much been around. It has taken its form in
one way or another, but it had always been there and forever it will be..
The methods of marketing have changed
and improved. From the primitive method of barter, to use of currency,
marketing has now become more sophisticated . This process is now called
eMarketing.
eMarketing is the “product of the
meeting between modern communication
technologies and the age-old marketing principles that humans
have always applied. e Marketing
or electronic marketing refers to the application of marketing principles
and techniques via electronic media
and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently
interchanged, and can often be considered synonymous.”
eMarketing is the
process of marketing a brand using the
Internet. It includes both direct response marketing and
indirect marketing elements and uses a range of technologies to help connect
businesses to their customers.
By such a definition, eMarketing encompasses all the
activities a business conducts via
the worldwide web
with the aim of attracting new business, retaining current business and
developing its brand identity. E-marketing involves marketing planning within
the context of the e-business e-environment. So not surprisingly, the
successful e-marketing plan is based on traditional marketing disciplines and
planning techniques, adapted for the digital media environment and then mixed
with new digital marketing communications techniques