It's easy to forget things when your mind is filled with Olympics
drivel, which is why it took us until this week to
wonder, "Hey,
whatever happened to Nerve.com's environmental blog it was supposed to
launch?" Indeed, Jossip reported way back in October 2007 that Rufus Griscom & Co. were expanding beyond high-brow sex and baby mamas for a green site — but then, nothing। So we asked Rufus "WTF?" and he was all:
"Our research indicated that the green
advertising category is inadequately mature so we put it on ice … We
will launch it at some point, but only when the advertising base is
there.
Meanwhile we are doubling down on
exception ad categories like parenting — Babble.com traffic has doubled
from 600k to 1.2 million uniques in the last 5 months … Exciting stuff."
And
then he attached "the latest propaganda" about Nerve's most recent, and
only, expansion: Babble।com. It goes like this: The new issue of Plum
magazine calls Babble.com the best all around parenting site."
Way to throw us off course।