LinkedIn is one of the popular social networking tools that have been primarily used by companies and working professionals to look for the latest developments in their relevant industries and also to look for options related to better career prospects. Over a period of time, companies belonging to different industries started to use LinkedIn as a marketing tool for their product and service offerings. LinkedIn has been coming in with added features that will help the internet marketing initiatives of a particular company and help them to bring in more leads and convert the leads in to customers. As a part of one such enhancement, LinkedIn had recently come up with a product customization option late last year, which is available as part of the company page. Using this option, company owners can actually display product related information based on the job function of the person and the geographic location to which the person belongs.
Two new enhancements related to products tab
LinkedIn has now gone one step further and had announced two new projects that will be taken up them. These two enhancements are associated with the Products tab. These two features will definitely keep the internet marketing experts interested as they get some more new techniques to be implemented for converting a visitor in to a prospective lead.
These two enhancements that have been announced include
1.Targeted company and product updates
2.Follower statistics reporting feature
Targeted product updates
Targeted company updates enable the LinkedIn social marketing administrators to stream line their product information that is available in the products tab and display it to particular set of customers based on the following variables.
The internet marketing experts can provide the targeted information to the filtered customers based on the five variable mentioned above. This will enable the product owner to provide very relevant information to the different customers. Within 24 hours of posting the update, the administrators of the company's Linked In page will be able to obtain metrics related to the number of followers targeted, impressions, clicks and Engagements.
Follower statistics reporting
Another interesting enhancement that has been announced by LinkedIn is the availability of reporting option in the form of new tab called the Follower statistics. This tab will be available as a sub tab under the "page statistics" option. Using this option, administrators will be able to generate reports related to Engagement levels, total followers following, recent followers and the number of new followers every month.
Making use of these two new features
Online marketing experts can effectively make use the targeting and segmentation technique to increase the sales of the product and can be immediately added to their existing LinkedIn marketing strategies. By getting the reports related to the follower profile, online marketing experts can create messages that are relevant to the specific group of people. After the message has been created and distributed, .the internet marketing expert can track the increase in engagement of the follower in terms of clicks, shares, comment and likes. LinkedIn has indicated that these two options will be available to all company page administrators within the next two months as part of their roll out plan.