It is a company started by Veerendra Shivhare (COO), annoyd by the deluge of spam messages every day, hit upon the idea of
targeted
advertising. The concept behind mginger is to register there about one’s likes so that he can get information specific to his likes. In addition to that the company would share part of its advertising revenue with its users.
Thus as the sites quotes “Advertisers leverage the service to search for and select consumers based on their commercial interests, location, demographics and other criteria and send specific advertisements to their target audience. And all this without the fear of incurring even a single consumer''s wrath. The mGinger platform solves critical problems like content composition, cost of campaign and return on investment measurability for advertisers. “ One
receives 20 paise for every sms ad that he receives, 10 paise for every add his first level friend referred by him receives and 5 paise for his second level firend.
To register on the site click the following address:
http://www.mginger.com/index.jsp?inviteId=103444