Keyword Research When doing Keyword research, most users Use the Overture Suggestion Tool. It''s free And it gives useful information if you use it properly. But it has flaws. Keyword Research is Critical if you want your ad to get on the first Page of Google results. The more accurate Your keyword research, the better your Ranking. With the Overture Suggestion Tool, You are leaving room for error. Here''s why. Overture assigns a search Count for each of the terms in its database. Problem is, these numbers are skewed. When You use ANY automated keyword search Tool (like Overture), the numbers for each erm or phrase increase. Inflating these Numbers, as Overture does, gives you false Information.
Search terms are often Mixed up with the originally searched term. For example, if you were to type in "8 hour Work day" you could get a result that Reveals "8 day work hour." The result? You might have a #1 ranking for your search Phrase yet still get little or no traffic. So...how to properly do keyword Research?
You need the paid version of Wordtracker. Normally, use the "keyword universe" Feature on Wordtracker. Start with "comprehensive search" if you are beginning with a generic keyword (e.g. tennis). Input your starting keyword into the "keyword universe" search box. Now scroll down in the results that appear Below this box and look for the top 3-5 terms That best fit what you are looking for. Click on the first of those 3-5 terms. Navigate through each of the resulting Terms and add any to your list that you find Possibly beneficial. Wordtracker allows you to put these results Into a "basket" so you can use them for Additional research. After going through each list for your 3-5 Terms, continue with the "competition search" Function on Wordtracker. Now use the "export to email" function And email yourself the results. Now you have a list of Keywords to work with.