Business in Second Life: An
Introduction authored by CRC Senior Researcher Mandy Salomon who recently featured
on Radio National''''s arts and culture program ''''Artworks'''' in regard to
her work on virtual words and in particular, Second Life. Due
to its unique range of creative, experimental and commercial
possibilities, the online persistent virtual
world Second Life is
attracting significant interest from
Business and service industry
sectors throughout the world. Big name brands such as IBM, Dell, ING,
Philips Electronics, Telstra, and the Australian Broadcasting
Corporation have entered this immersive environment. This report
provides an introduction and looks at Second Life in context, doing
business in Second Life, Linden the company behind, the local
Australian scene and key opportunities and threats for businesses to
consider. Mandy’s radio piece,
Artworks aired Sunday 25th March 2007, and can be heard or downloaded from http://www.abc.net.au/rn/artworks/default.htm
More reviews about the www.smartinternet.com.au/