The interest is known that Microsoft carries to
publicity since, it is one of the reasons which pushed it to launch its tender offer on Yahoo. But the
editor also goes there from his own technologies to take a lead in this sector, with an objective: to target the user. Microsoft thus revealed some of the innovations developed within AdCenter Labs of Peijing. Among them, the Air Wave is a touch screen intended for the public places. It makes it
possible to the consumers to interact with
publicities to obtain information or to gain reduction vouchers. The editor is not alone on this crenel. This principle starts to spread. But the giant of Redmond also hopes to mark points in the video and to place contextual publicities there. Its technology is based on a system of voice recognition which to identify the topic of a sequence to post publicity in report/ratio. Lastly, because there is no question of running up against the potential consumer, Intelligent Bug Ads must make it possible to integrate the message into the place, considered by an algorithm, like intrusive. A whole program...
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