Some intresting information of
Casino Gamblers and
responsible gaming.
Harrah's
Survey 2004 provides a comprehensive overview of casino players in the United States. It draws clear distinctions between the preferences and lifestyles of casino gamblers and non-gamblers, while it also updates participation rates and casino visitation patterns for individual states and many metropolitan areas.
More than a quarter of Americans age 21 and older -- 26 percent or 53.4 million -- gambled at a casino in 2003, according to the 2004 Survey. On average, gamblers visited a casino about once every two months -- 5.8 trips per year. Gamblers made 310.0 million visits to casinos in 2003, about three million more visits than they took in 2002.
The Harrah's Survey 2004 also features two special sections: an analysis of differences in political activism and attitudes between gamblers and non-gamblers, and a survey of players in the world's richest
poker tournament, the World Series of Poker.
Harrah’s
commitment to responsible
gaming led to the development of the U.S. industry's first-ever broadcast advertising campaign focused specifically on responsible gaming. Ads featuring CEO Gary Loveman explain the importance of responsible gaming and how responsible gaming is an important part of our Code of Commitment.
Promoting responsible gaming is part of the heritage and culture of Harrah´s. It´s the foundation of our Code of Commitment, which spells out the principles that govern the way we do business. Our company´s long-standing and continuing commitment to responsible gaming is something we take great pride in. Harrah´s position on this issue is clear: we want everyone who gambles at our casinos to be there fore the right reasons - to simply have fun. We believe that all entities involved in legal wagering have an obligation to promote responsible gaming and address underage gambling.
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