Xpress Press
Release Guidelines
for Software Releases(part-1)
For
the benefit of our software and hardware company clients. We have
created a guideline for content which should always be included in an
electronic news release to media. Following the pointers is a sample
news release.
Offer a FULL evaluation unit of the
product to reviewers; Software should be available for
download from the Web;Supply the MSRP (Manufacturer''s Suggested Retail Price;Itemize in a list the key product features;
include any system requirements, especially the platform;Include a
url to background information, white papers etc.
Don''t send this in the release. Many editors want photos to accompany a story. It is especially
helpful to online editors to have a photo already uploaded on the web
to which they can link. In addition to the general company Web site url
and url for downloading, a product photo or image which demonstrates
visual effects generated by the product can enhance your placement or
review opportunity.
We don''t send photos as attachments with any press release. Finally, a sentence or two about your company and the headquarters
address.International clients: please list a U.S. contact person as
well as a contact for the company where your headquarters are based.
Sample
Release for e-style and format. The idea here is to include online
download information up front and get to the first paragraph of the
release in the first screen.
FOR IMMEDIATE RELEASE
WebPosition Software For Automated Monitoring and
Improvement of
Web Site Ranking in Top 10 Search Engines.
Product allows users to track their company and competitor web sites.
FOR EVALUATION COPY:
Download it from http://www.webposition.com/presscopy.htm
Joplin,
Missouri - INSERT DATE -Companies looking to improve their standing in
the Internet community will benefit from a new program called
WebPosition. Web Position tells web managers exactly where their site
ranks with the Top 10 search engines and how to do a little social
climbing.
Published: March 25, 2008
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