This model, based on the recommendations of the association representing the interests of the industry of mobile communications
(GSM Association), will allow customers of the three operators to capture the codes' bidi 'one-enhanced version of barcodes and access to digital content partners,
regardless of the company that has generated the code.
The leading telecommunications group reported that through this system to enter information on a mobile phone without using the keyboard, by accelerating the use of terminals, for example, to write an Internet address or compose a text message (SMS) , focusing on the 'bidi' with the camera's rolling.
The new functionality of this service, which is marketed in Spain since 2008 at the hands of
Telefonica, will arrive in coming days to customers of Vodafone and Movistar, while for the clients of the Spanish subsidiary of France Telecom will be available from from August 1.
Until now, the main obstacle to widespread use of this service was to get the 'bidis' could be read by users regardless of their mobile operator, since, although a' bidi 'can create and publish any, to read this code requires an application installed on your mobile.
But we, thanks to an agreement the companies announced an end to this limitation, which is a "decisive impetus" to the massive use of this service, the companies indicated.
Already there are nearly 3 million phone users with implementation of the capture of 'bidis' installed. From now on, moreover, regardless of your operator, you can download the application by sending a text message.
Some companies will use this new standard interoperable code 'Bidi' as part of their marketing campaigns and mobile advertising are Caja Madrid, Volkswagen, Coca Cola, Real Madrid or Yellow Pages.