70 per cent of the '
bloggers' Spaniards spend more than 16 hours per week to write in their blogs, "more than double that
time for the European average," according to the Global Survey of Text 100, which shows Spanish
bloggers that are "more active" than the United States, the countries of Asia and the Pacific (APAC) and the rest of Europe.
Thus, this study conducted among 449 bloggers from 21 countries shows that Spain stands out above the rest of Europe with 82 percent of blogs contacted at least once a week. It also reflects that over 90 percent of them appreciate the
contact with agencies and PR departments of communication ", while" only "two of the 30 Canadian respondents said" no wish to have no contact. "
Regarding the route of choice in all cases is the e-mail "regardless of the region." However, the survey positions the SMS and instant messaging (IM) as "less valued." Also, everyone agrees to say that they want content "special and different", particularly on development and evaluation of new products. Also valued as "very positive" comments on his blog and interviews.
In this, the survey Text100 indicates that blogs are becoming an influential medium of communication "and suggests that this is why they are becoming more frequent than PR agencies and departments of communication and contact with them have their views into account. For its part, the RSS feed system is the second most reliable source of information for bloggers, "which gives an advantage to companies that provide".
Finally, with regard to the hours of bloggers, most globally engaged than nine hours a week writing. However, Spain and United States exceeded that figure, as evidenced by the 16 hours of Spanish, despite that these "are still below the European average in the use of micro-blogging services.