Seven out of ten Canadian Internet users are accustomed to downloading
audiovisual content from the Internet, especially
American series, music and movies, and 40 percent have content-length 'streaming' is, 'online' without having to download them, as the study reveals that 2.0 viewer looks at the evolution of consumer Internet TV and mobile telephony.
Thus, 45 percent of Internet users is more than five hours a week watching the content that is downloaded from the Web than the figure recorded last year when only 28 percent spent time this week against the computer. The series is currently discharged Lost, House, Prison Break, Heroes and Gossip Girl, while Los hombres de Paco Spanish is the most downloaded series.
Another of the data that emerges from this survey, by The Cocktail Analysis and based on over 1200 surveys, is that three-quarters of Internet users viewing the content downloaded via a portable computer (73 percent in all population, rising to 94 percent among youth 19 to 24 years), exceeding by more than 20 points to play on the TV, which typically use hard disk media.
Furthermore, there is a development in the
consumption of content 'online', but only 8 per cent (40 per cent who had seen this form of content) acknowledged that he paid for them. In this sense, there is also the consolidation of the platforms for video sharing, as the study shows that 57 percent of Internet users visited at least once a week where individuals share web videos.
The home videos (not professional) (49%) and mood (37%) are the most common type of content uploaded to platforms such as Youtube and Google Video. It also has increased the consumption of content through portals television and the series of specific pages and programs. Thus, while the former have risen 12 points over the previous year to reach 25 percent, the latter have done so 17 points (28%).
Moreover, three of every four Internet users belong to at least one social network. And they have built in a natural "conversations about
audiovisual content (TV, ads ...) especially in the social network Tuenti .
Slight improvement in consumption through MOVIL
The study, which has enjoyed the patronage of Antena 3 and Telefonica, says a "slight improvement" of various indicators on the consumption of audiovisual content via the mobile phone, from "the proliferation of advanced terminals (3G, iphone, smartphones) that enable a user experience more pleasant and relatively flat rates for data. "
Thus, 66 per cent of respondents have a 3G phone (needed to view TV), and of these, 24 percent have seen, on occasion, in the terminal, a percentage that increases to 6 points March 2008. The main reason why the respondents have not viewed through the mobile content are price (32%) and characteristics of the terminal, as the screen size (14%).
This year's study also covers the use of DTT, which she said is a "moderately optimistic situation." So much praise from reviewers for its quality picture and sound (66%) and the choice of channels (62%) as compared with analogue television.
However, pay television is not as lucky, as it is in a relatively complex situation. " Thus, for a 48 per cent of those hired for pay-TV was the main reason that was part of a joint bid with telephone and Internet, which promotes the strength of the telecom companies against proposals based solely on the audiovisual industry. And among the reasons not to hire this kind of television is having TDT (51%) and using the Internet as a content provider (31%).
In this sense, the principal partner of The Cocktail Analysis, Felipe Romero, believes that this setting is "an ideal pay-TV coming increasingly to the Internet, towards a substantial customization of both the purchase and consumption: between customers today, 65% stated a preference for hiring and programming based on content, rather than as channels today. "