The current economic crisis, which seems to spare no area, severely affecting online
advertising. The drop in revenues
in this sector began with the year 2009 and continues today. Studies have been conducted based on the total turnover of the four leading companies in this market: Google, Yahoo, Microsoft and AOL (have been taken into account all sums collected by AdSense, Yahoo's Ad Network and their affiliates - the revenue generated by the Google Apps have been excluded - and the "
advertising" in the officially declared income online from the other two companies).
In spring 2009, their added income to about $ 8 billion and accusing a fall of 3.4% compared to the results of the same period a year earlier. Reduced to an annual plan, the decline in this period is 2.1% while the current annual decline is even more important. However, this decline is shrinking on a sequential basis (but still around the 0.18%). The results are in all cases the deficit, which is part on an annual basis or sequentially, and therefore reflect a
recession.
Source: Conference Steve Ballmer at Cannes Lions International Advertising Festival.
Yet according to this other news, marketing budgets are moving from traditional media to online media over the Internet. The effects of the crisis are so important that budgets on online media fell despite the movement of traditional media budgets to online media over the Internet?
Steve Ballmer, CEO of Microsoft, calls this recession "reset" and asserts that the income from online advertising have fallen into a kind of reset, from which they will again grow and grow. So is it that the worst is behind us, or is it that the collapse in advertising revenue will continue to grow?