In term of
Open Source software marketers have a
different challenge, as I assume primarily one develops the software
for his/her own need and release it in open source license scheme for
people so that a collaborative effort can help people to use the
product which is
available at lower cost and can be customized as per
requirement. The pricing is the most important aspect of Open
Source software, as it is pitched as
community model, the bigger is
community and better is contribution, the more feature rich product is
available Promotion- Promotion of the product in some terms is
dependent on community again, members of community are the best
promoters of the product with word of mouth publicity Placement or
Distribution of the product is also done by the community, being in
information product category, Internet has been biggest contributor in
distribution of the Open Source software
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