Where To Put Keywords For SEO
Now that you've got your basic keyword research started, you need to know where to put these keywords on your Web site.
Title Tag:
The title tag is a great place to use your keyword phrases. The title
tag consists of those words you see at the top of your browser window
in the blue space, and it is what search engines grab for the title
display in their search results; so obviously, it's an important part
of your search engine optimization strategy. Here's an example: [Keyword Phrase] - How To [Keyword Phrase].
Headline: Most people who read on the Web scan Web
pages quickly. This is why headlines are so important - they give your
reader a chance to get what they need fast with a minimum of fuss
(again, back to that great user experience). Use your keyword phrase
again in the headline: How To [Keyword Phrase].
Content: Now you need to write your keyword phrases
into your site content. This is where it can get tricky, because it's
easy to just write that keyword phrase where ever that keyword phrase
might fit into where the keyword phrase could go (see what I mean?
sounds terrible!). Be natural about it - easier than it sounds, but
with practice you'll get it.
Keywords Increase Web Site Traffic
No doubt about it - if you're able to place well-researched keyword
phrases into your site content and structure, you will attract more
searchers to your site, and provide a better user experience because they will be able to find what they are looking for.
More than anything else - high rankings, increased traffic, etc. - the
top goal should be to provide the best user experience for every single
person that comes to your site, and making sure your keyword phrases
serve their needs is a big part of that.