Search engine optimization (SEO) is really important to build website traffic. It is a process wherein you will give the exact data and composition on your website and web pages in order for the search engines like Google and Yahoo! to scrape your pages’ contents and rank them accordingly in their listings.
This process includes on site and off site optimization. On site optimization includes proper meta tags and the meta keywords of the html file of your page. Another essential component of on site optimization is the content. As we all know, the more targeted your contents are, the higher your ranking will be on Google. If you are targeting a particular message, video, product, or service on your site, you should give it the exact term which is referred to as keywords. These are the words that the search engines are looking for in order for your site to be considered relevant to be ranked well. The keywords should be used in the article contents and the titles.
Another component of SEO is the offsite optimization. This is in accordance with the search engines’ way of categorizing the websites whether it is a good one or not. Web pages can have links pointing to other sites because mainly, the owner likes that site that’s why he placed a link for his visitors to see it. This factor is ultimately used by Google to see to it that other sites liked yours so getting links from them is necessary to get the trust of the search engines and they will rank your site on the first page. These links should come from sites with the same subject and you should have lots of links from lots of sites.
The easy tips on getting links from other sites pointing to yours without begging the owner is by providing useful contents. Sites like article directories can be utilized for this step. You can submit useful articles for them and in return getting links pointing to your site. This is also a great way to advertise your contents because if you use the perfect keywords that you are targeting in your article, it can also rank in Google by itself thus giving you more traffic. Other sites that work well in getting relevant links are press release sites and social bookmarking sites.
These are the main and the most important parts of SEO. Just remember that the only goal is to place your site on the first page (probably the first three links) on Google’s search result. This will give you more traffic and visitors to your site. The more keywords you are ranking high on Google, the more visitors you will have. This is the importance of SEO to drive traffic to your site.