To best
discuss this topic I should break this down into categories
1.
Title
Tags 2.
Description
3.
Keywords
4.
Keyword Nesting
5.
Head Tags not to be confused with (head)
tags def.
6.
Anchor Links
1. Title Tags
The title Should contain keywords and keyword phrases that is important to your
site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a
lot of clicks.
For example, "shoes,nike shoes,best shoes,review shoes," is unlikely
to induce a click. What may induce a click would be like:
Shoes - Find out the latest styles on name brand shoes.
2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer
than this and it will only be cut off and may count against your site being
listed high in the search engines. Try to repeat your keywords that you used in
your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc
3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any
more than that may be considered spamming. Keep your keywords focused upon what
your site is about.
Don't think that if I use an assortment of different keywords that your site
will be a seller. Targeted marketing is associated with your keywords.
4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which
operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups
can be within other groups.
The operations will be performed from the innermost nest to the outmost, and
then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page
that the public will see. I would recommend using the keywords that you've used
in your title, description.
5.
Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and
ending with . It contains the Title, Description, Keywords fields and others
that web page authors may use to describe the page. The title appears in the
title bar of most browsers, but the other fields cannot be seen as part of the
body of the page. To view the portion of web pages in your browser, click VIEW,
Page Source. In Internet Explorer, click VIEW, Source. Some search engines will
retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head
tag right after the body tag. A head tag will look like this (h1) (/h1) with
the ( and ) being replaced with < >
6.
Anchor Links
Anchor Links is one of the most important html tags that your site needs to
gain search engine page rank
especially in google and msn.