You must have an idea about, Pinterest, a social bookmarking and
sharing site based on images, has become one of top social networking
websites in no time indeed. Images and videos are always preferred
by the users on a website. Alike text optimization, images are also
optimized on several parameters. Interestingly, image optimization
also helps websites to optimize their web presence in the online
market place. This article defines several ways and strategies to
optimize an image based website.
Keyword Selection :
Alike
other blogs or websites, SEO process is important in the photo and
image based websites as well. If you ignore keyword selection, think
again. This is very mandatory and pivotal step of optimization
indeed. Choose a right keyword as the primary keyword and create
separate posts for images as well. You may also take advantage of
heavy search volume words so that every post devised can individually
get ranked as well in the SERPs. This will lead you towards a good
prospects in the ranking aspects of various kind of searches.
Selection Of The File Name :
Let's
start with the file names of the images. Make sure that they should
be properly named and formed around selected keywords. Google looks
at the file names you decide for images when it comes to the Google
image search.
Usually
people give fancy name to the images. This practice should be
avoided with proper and optimize image name.
Using 'Alt' Tag:
An
'alt' tag is a default name for the images that helps search engines
to describe the image. If you are also using an alt tag, make sure
that it should be a well-optimized phrase carrying the primary
keyword and tendered under 140 characters for most precious and
better results. Although alt tag is an important entity throughout
the SEO process, it signifies more importance during the optimization
of photo or images based websites.
Using Text Around Image:
If you create a blog or website and post an image over, ensure that
it has certain text around the images. This is however not compulsory
but just a recommendation. While crawling through images and pictures
on the web pages, Google checks and evaluates the image thoroughly.
Keeping related text around the images is always considered as a good
practice. Google gives proper prominence to this idea. If you are
taking the image and its credentials from some where else, it's a
nice practice to give proper credits to the link.