Hiring an individual SEO
professional or team is a very serious process since a good count of
professionals and companies are offering their services to the online
business domain. You are already aware to the fact that search engine
optimization is a time consuming process and takes time to deliver
results. Experts and professionals in the SEO service domain believe
that a number of questions should be raised to the professional and
companies before hiring them for the task. Let us take those
questions one by one.
Experience is certainly an open
ended and very primary question you should ask to your service
provider. It will be a good attempt if you ask their knowledge about
the search engine optimization. It’s a major question that requires
urgency and a satisfying answer on the spot. You may also ask them
about the previous projects they have accomplished successfully.
Inquire about at least three recent projects to get an idea about the
company and its reputation in the market place.
This is noway necessary that all
the campaigns are meant to succeed. Thus you may also ask your SEO
company about the failed projects and their strategies afterwards.
SEO tools to be used may be the next question from the service
provider. Search engine optimization industry has quite a few tools
that are very popular and recognized in the domain. When these tools
are used correctly in the campaigns, it significantly increases the
efficiency of team members.
Keyword research and analysis is
quite important to any IM project. Thus you may ask if your provider
retains good strategy to accomplish the analysis. It will ensure that
the company has a good process for this. A case study may also be a
good thing to implement. Give your provider a situation and ask the
resolution. Let him explain the ways to handle if no considerable
progress is noticed after six or seven months of SEO courtship.
you can ask your service provider if he has any proven mechanism to
track the progress of a campaign. A progress tracker is very
important to any SEO services campaign as it tenders an idea about
the project details including beginning, completion timeline and
final delivery. A number of different analytics solutions are now
available in the market to accomplish the task. You may choose one to
get the statistics on the different project goals.