Search
Engine Optimization is the hottest subject running on internet. To achieve
good results in
Search Engine Marketing and to
increase targeted visitors you have to optimize
your
web pages as Search Engine Friendly. This is called Search Engine
Optimization. Bad Strategies that are used to sabotage the efforts put by hard
working SEOs. There are many Search Engine Optimization
(SEO) strategies still being used by webmasters that were discarded a long
time ago. In many cases, these Search Engine Optimization
(SEO) strategies are ineffective and considered Spam which often has negative
effect for rankings.
Invisible Text come under this class of bad SEO strategy.
Invisible text is implemented in a variety of ways in an
effort to increase the frequency of keywords in the body text of a web page.
Some of the implementation
methods are: making text the same color as the
background of the web page, hiding text behind layers, placing text at the very
bottom of over-sized pages, etc.
This tactic is perilously old and obvious to search engine
spiders. It constantly amazes me when a web site utilizes these methods for
placement. Invariably, placements are the last thing that a webmaster will get
when using this tactic. Invisible text had its heyday from 1995 to 1999. This
not to say that invisible text didn’t work after 1999 but the majority of web
sites were not using it by this time as the search engines began implementing
automated methods of detection and penalization. Please don’t go for such
tactics.
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