Bing it on: Microsoft
launches search engine, again
Microsoft’s persistent efforts to increase market share in the
search engine
business failed repeatedly. The soft ware giant is determined this time to make its
search engine attracts more users, and for that it has earmarked US $ 100 Million for an aggressive advertising campaign, informed its CEO Steve Ballmer.
It is not only Microsoft that failed to achieve the desired result, others like Amazon.com, IAC/Interactive Corp, Hakia, ChaCha, and Cuil too failed in their efforts to improve on the basics “10 blue links”. Google Inc is the unchallenged king in this sector with 64.2% market share. In the second position, Yahoo has 20.4% share, whereas Microsoft had to be satisfied with a meager 8.2%.
Google Inc earns a healthy profit from its search engine business through online advertising; Microsoft incurred a quarterly loss in the same sector.
Live Search and MSN Search despite belonging to the software giant Microsoft, could not bring the expected results. The newly designed Bing site will do better with massive advertisement campaign, the management believes. Some new features have been added in the Bing site to lure users as well as making it easier to buy things, travel booking, and health information.
Steve said in the Wall Street Journal’s D: All Things Digital Conference in Carlsbad, California, “We want to do better. There are times in our history where we have felt a little bit rocky. It takes persistence in this stuff. You don’t always get things right.”