“Search
Engine Optimization”,is a term which has been
the most talked topic in the web world over the past few years.At some time or
the other every Internet user and must have wondered “So what the heck is
it”.This article will get you started about this topic.
First of all One must know what a
Search Engine is before
your get in to Search Engine Optimization.
Search Engine is a website(Directory) which contains
reference to many other
websites of different categories, which can search Information on the World Wide Web and
displays results according to page rank.In simple terms, It Is A Simple
Information Retrieval System which can search the available web pages across
the public web.
Now coming to the main part “Search Engine Optimization”
refers to methods used by website owners and publishers to make their website
Indexed by Search Engines(The Pages of the website,must be easily accessed
by search engines) to improve their website’s rankings in that Search
Engine.First of all one must submit their website to search engine,before
starting the optimization process.There are various methods available to
optimize website for high rankings.
There are various search
Engines across the globe(www) and
each and every search engine has their own method for ranking websites.
i.e. Search Engine Developers have concrete
Algorithms (set of statements/processess for execution),for ranking websites .
Its not true, that your websites would have the same
“Page Rank” on different Search Engines .
Then how do I optimize a site without knowing what to do for
different Search Engines?
I said ,each site has their own method of ranking sites, Did
I say It is Impossible!Certainly Not. There are some criterias which are
universal to different Search Engines.
There are some methods which can increase your websites
Ranks consistently across different Search .Lets get in to each step in detail.
TitleKeywordsMeta-TagsIncreasing
the amount of Content.Participation
In Web-Forums and DiscussionsBacklinksSubmission
To Search EnginesChecking
whether all the pages are Indexed by search engines.
Title:
Title refers to the Name which is displayed on your Web
Browser’s Title Bar when you open the webpage.Title can have a major Impact in
your Site Rankings.
Always ensure that the title name is short and relevant to
the
Content of the webpage.
Keywords:
Keyword is a reference to the content/type of Meta-Tag in a webpage’s HTML Code.
Keyword(s) is a term for which search engine displays
results of available websites containing Information about a particular topic.
Ensuring that the keywords are relevant to that website’s
content ,is the most significant of the optimization methods.
use of
PluralsDon’t
Repeat a Keyword excessively (not more than 3 or 4 times)Using
Phrases is one of the best technique (a single word is not enough as 65%
of search are based on phrases(combimation of multiple words)Don’t
try to bid for the term which has the highest number of searches.This is a
common mistake that people do when they optimize their website. The Trap
here is, If you bid on a term that has been searched maximum number of
times,then you need to compete with large number of websites which use the
same keyword.Therefore the cometiton becomes high.So always be practical
when selecting your keywords.
Use the Google Keyword Tool :Link
Below:
https://adwords.google.com/select/KeywordToolExternal
You can find out how many
competitor websites are using the particular keyword.
Meta-Tags:
Meta-tags are used between <head>and </head>
section of your HTML Webpage.
There are two main Meta-Tags name
KeywordDescription
We have seen what are keywords in the previous section. Now
let us learn about meta description
In simple terms “Description is nothing but a brief
introduction about the content present in the body of your webpage.
Use of
normally-sized description without excessive usage of keywords.
Content
Make sure that the content of your website is updated at a
regular basis.Also ensure that your content is unique, as some search engines
can ignore your website if they find that your
sites content is too common.
Participation In Web-Forums and Discussions
Web-forums and Community websites can bring a lot of traffic
for your website.
If your site is linked by these websites,this will improve
your website rank in an Indirect way.i.e.(Community Websites such as My-Space
are used by a huge number of people across the globe and linking to those sites
can improve your sites worth to a great extent.
Backlinks :
Try to submit your site’s link to various traffic
exchanges.Search Engines ranks sites which have large number of backlinks.
Submission To Search Engines:
Everyday there are new Search Engines evolving in the
internet.You cannot submit to all of those sites.But there are some major ones
such as Google,Altavista,Excite,Lycos and some more ones.Just ensure that you
submit your sites to these major ones.
Checking whether all the pages are Indexed by search
engines.
Make sure that almost all the pages or atleast most of them
can be accessed by search Engines.Higher the number of Pages Indexed,Greater
would be your site’s Page Rank.
These are some common ways suggested by S.E.O. Experts and
is meant to provide an Introduction about Search Engines and optimization
methods .
Article By,
Praveen Sudarsan
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