One recent
research of public carried through in set for the Jupiter Research and iProspect in the United States also proved
given important for the companies who keep sites in the InterNet and for that they work improving the positioning of the sites in the search mechanisms. Published in April of 2006, the entitulada
research "Study iProspect: Behavior of Users in Mechanisms of Search "(iProspect Search Engine User Behavior Study) was carried through in January of 2006 and 2.369 users had answered to all the questions, legitimizing a great volume of data. The demographic distribution considered: age, sex, familiar income, familiar, type of the residence, geographic region and so great education of the market. The research was compared the two previous ones carried through with similar methodologies, one in July of 2002 (Tactics Marketing of Big Brands Not Meeting Web User Expectations) and another one in April of 2004 (iProspect Search Engine Marketing User Attitudes). The study it affirms that 62% of the users clicam in one link of the first page of
results. In 2002, this percentile one was of only 48%. The numbers confirm that as the sites of search improve its algorithms and the sites most excellent are found, bigger are the trend of the user to find what it looks for. Below, a sampling of the questions and the answers of the users:
When you it makes a search in a search mechanism and is looking at the results, approximately how many results you typically reviews before clicar some?
23% only some few
39% only first page
19% two first pages
9% three first pages
10% more than three pages
When it makes a search in a search mechanism and it does not find what it is looking for, what you typically more makes?
82% type some words more to refine the search
To see a company listed in the first places of the results in a mecanisco of search makes it to think that the company is leader in this segment?
36% had agreed
25% if they had kept neutral
39% had disagreed
The research arrived the three basic conclusions, that in truth are not total new features, but now is proven for an extensive study and densely based on the daily habits of diverse profiles of users:
Conclusion 1: It is vital them sites to appear in 1ª page of the results, or at least until 3ª page, to be joined for the users of sites of search. But 10% of these users check the results after 3ª page. 62% of the users of searches alone clicam in the results of the first page and 41% of that they do not find what they look for change even though of words or of mechanism of search.
Conclusion 2: The confidence of the users in the sites of search increased, and now it counts on the use of searches with more word-key. 82% of the users had said that they remake the research in the same site of search, however with more words. This number was of 68% in 2002.
Conclusion 3: The search in the search mechanisms continues to give competitive advantage for those sites that appear in the top of the results. 36% of the search users believe that the companies who also lead the results lead the market. This thought comes if making solid, a time that in 2002 was 33% the users thinking of this form. On the other hand, 39% of the usários do not think of this form.
This text is a free interpretation of the research of iProspect. iProspect and Jupiter Research is registered proper marks in its native countries.