Blogs are the fastest growing class of websites on the internet. No longer the sole domain of teenagers and the love lorn, blogs are now an established form of internet communication.
The online business community has recently discovered the power of blogging, and as such are faced with raising the blog site's ranking in the search engine results pages (SERPs). As a direct result of some of the blog characteristics, high search rankings are readily available for the careful blog writer.
Like any other website, blogs have techniques for search engine optimization (SEO), many of them the same as for traditional static websites, and many of them unique to blogs. Among the issues faced by some bloggers is the abundance of free blog hosting sites.
Not requiring any initial cash outlay, the free blog hosts have literally millions of blogs on their books. One of the most popular is the Google owned blog host Blogger.
Note that in this article, the capitalized word Blogger refers to the blog hosting company, while the lower case generic term blogger indicates the blog writer. Confusion between the two words will be avoided as much as possible.
Like all free web hosts, Blogger hosted blogs face unique optimization challenges. Unlike sites where the domain name is owned by the webmaster, free blog hosts maintain ownership of the blog. In fact, the blog name is a sub-domain of the blog host, making value from the blog URL a less powerful optimization tool.
Despite the limitations faced by a blog hosted by Google owned Blogger, there are many very powerful optimization techniques available to the blogger. As we will see, blogs have some optimization methods, that are only available to blogs in general, regardless of host.
When considering the optimization techniques to apply to blogs, the basics of fresh keyword rich content, theme relevance, incoming links, and link anchor text all apply to blogs. In that sense optimization for blogs is no different from other websites.
On the other hand, some additional methods and some restrictions in the choice of techniques are involved as well. The various restrictions are often a direct result of the placement of the blog on the free host.
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