Platform is the current highest transformation direction voice. However, what is the meaning of platform, what kind of platform with third-party browser to be able to embark on the broad road?
One is the interests of the platform, or a pipelined, describes an "I'm open market, what you sell" business model: the navigation bar, search bar are fair, as the channel with others on e-commerce Cooperation is also a fair share, but different modes of cooperation. The future of the platform strategy is to make him a media, a platform, a portal, or even an omnipotent platform on a wide range of integrated services, such as, information, mail, games, SP value services. This cooperation is based on shared interests, to explore in a survival mode.
Network environment is changing: It is reported that China Mobile is the scale of the current deployment of WLAN, WLAN and 2G/3G integrated network to give full effect to the advantage of access means to provide users with seamless, integrated business experience; and China Telecom and China Unicom (600,050, stock it) has already begun deployment of its wireless broadband strategy: through a wired broadband, WLAN and 3G, 1x network covering the integration of the three operators are planning to provide users with 3G and WiFi, WLAN for complementary seamless online experience.
However, this platform, there is some risk of one hand with the improvement of network conditions, cell phone performance improvements, more and more independent client software appears, the user experience continues to improve, gradually increase viscosity, compression of this A model of living space; the other hand, the interests of the platform to maintain survival, must be integrated more and more services and applications, potentially more cumbersome, slow speed, gradually reduce the user experience, for the mature cell phone Internet market, the user's choice is more rational, the user will inevitably lead to the loss of such models, leading to the attenuation value, a vicious circle.
Another platform trend, Let us call it "pure platform," positioning it at this stage may still be an internet tool that allows users a more convenient, fast and efficient Internet access through cell phones to access their own information tools needed . In the future, it is a hosted platform for the cell phone Internet applications; the load is actually selected by the user experience and application. The user's perspective, its best cell phone Internet applications recommended to the cell phone users in the industry (best cheap cell phone), it seems, is in developing the market and expands the cell phone Internet applications and content platforms, and even some entrepreneurial support cell phone Internet company to stand out, and ultimately win.
With the advent of 3G era and the era of intelligence of cell phones(cheap cell phones in China), there is no doubt that third-party cell phone browsers will have a tendency of platformization in the future, but whether it can stand out from the competition or not, it depends on the real choice of users and the industry and it also depends on following aspects: if this platform can promote the development of the industry, if it can cater to the interests of users, if it is consistent with the future development trend of the mobile Internet and if it can achieve the situation of " a just cause gains great support, multi-win ".