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Specialized Mobile Application Development companies have
software that provides users with templates to create their own programs to
share with friends. The templates are for video games, quizzes or gifts. The
companies charge for the templates or take a portion of the revenue generated
by the programs. The more the users promote their own creations the more money
they can make. Smartphone have provided huge platform to Mobile App Development
Companies for making money. Likewise Application Development Companies are
expanding their market too, rather to say expansion is being started. If we generalize,
there are two main approaches to delivering corporate business solutions over
Native mobile applications are software solutions deployed
directly onto devices such as phones. Many mobile applications link to internet
services, with the application, or "app", handling user interaction
natively. Mobile apps have the advantage that they provide a deep level of
interactivity that is suited to device hardware - for example, using gestures
or sensors like GPS. The difficulty with using mobile applications to deliver
business services is the range of platforms in operation. As of early 2011,
Google, Apple and RIM together occupy around 90% of the smartphone market.
However, the mobile landscape is still in a state of change and there are other
players including Windows and Palm - it would be unwise to make any predictions
about how market share will look even in a matter of months as things stand.
The mobile Web has undergone enormous advances over the past
few years. According to recent research, around a third of adults all over the
world are now using a smartphone - it seems fairly safe to assume that this
will only continue to increase. Many more mobile users have some kind of
internet access. Although the functionality of mobile Web browsers is now at a
good level, there are still considerable restrictions in terms of network
connectivity and speed - this is expected to improve over the next couple of
years as 4G kicks in, but for the moment remains a serious constraint.
Many organizations create mobile versions of their sites and
Web services, with minimized content designed to cope with mobile hardware and
data connectivity limitations. One potentially valuable prospect in the mobile
Web will be the advance of HTML5. This technology is still very much under development.
HTML5 offers a range of benefits including facilities for offline support,
multi-media, interactivity and location awareness.
In terms of technologies for mobile apps, the list is long,
and depends on which platform (or platforms) you choose to target. Among the
most commonly used programming languages for mobile applications are Java,
Objective C and C++. Each of the major platforms has a specific Software
Development kit, with its own tools to help with the design, testing, debugging
Microsoft has replaced the Windows Mobile system with
Windows Phone 7, with an increased focus on consumer use. Although Microsoft
currently has a reduced position in terms of smartphone market share, the
upcoming Mango release is looking very promising, and is being received quite
well in early testing.