A website today is more than just one of the add-on to their marketing presence for companies. In this day and age, your website defines who you are, what are the values your company sticks to and more importantly how they treat the person visiting the page as the person might actually be a customer for your company. Read on to know how you can make sure that your website is on the right track.
Plan Ahead Even with websites looks do matter! What matters more of course is its functionality and how it fares in search engines based on the content in it. Before you even look to book a server, domain name or find your HTML tagger you need to chart out a road map for it. This is important both for user experience and for SEO. So, map out and mock up a design for the site what designers call “wire-framing” and more importantly get beta test viewers for your websites who could even be a friend. This is to gauge the point of view of the future visitors to your page.
Crucial Business Information Most companies end up building the website they want, not necessarily the website they need. Remember to keep text to a minimum when it comes to your mission statement, because you should be writing things so that people can skim. If you’re an e-tailer, you need product images (and they need to be good pictures). Depending on your business, you should have a few things on your website that fall into the realm of “information.” If you work in the service industry and have a business that relies heavily on customer service and referrals, put some testimonials on your site.
Contact Information FAQs The most crucial business detail is contact information– which is why it has its own section. Have a number, email, address and a contact form easily accessible and visible don’t upload this information as part of an image, the number or address should be able to be clicked on or copied right from the site in order to place the call or send an email conveniently and quickly. Most smart-phones these days have the ability to do “click to call” on the web, so make the process as easy as possible for users. Also, people have a lot of questions. As you hear concerns from customers and receive feedback via email, gather up the most frequently asked questions into a list and offer clear, concise answers.
A Mobile-Ready Version Smartphones and tablets are driving an increasing amount of web traffic, and the numbers are only going to grow as mobile devices become cheaper and more mainstream. Until two years ago, designing for the web meant designing for a computer, now it means designing for anything with an internet connection
Social Media Integration Twitter, Facebook, Tumblr, YouTube, Pinterest, Google+, LinkedIn, Instagram, Foursquare. There are a lot of social platforms out there, and you should promote your presence on them on your website, because integrating these platforms into your website will help boost your SEO, improve your business’ footprint on the social web and build your following across numerous social platforms.
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