In a country like India, where cricket is not only a sport, but a passion, an obsession, and to some of the people, a
religion, iSport Ventures, with its website, i.e. www.isport.in, has dared to do the different. The website, a startup by two guys, Amit Panhale and Naresh Bharadwaj concentrates not only on cricket, but also other sports. And how!
www.isport.in a one stop portal that aims to satisfy all the needs of the sports lovers across the country, entailing quality content, enriching sports debates and forums, interactive fantasy games and quizzes. Thus far, one has seen the content and forums modules in place, with an eye on the rest of the modules in days to come.
Thus, for the classes (the pundits of the respective sport), who are interested in following and reading quality content, there are columns on various disciplines of sports. These columns would be written by budding sports writers across the country (who probably air their opinions on respective sports on their own Blogs), thus giving a platform to all those writers as well. This is another Unique Selling Proposition (USP) of the website, i.e. the fact, that it does not employ the so-called ‘experts’, the view of whom we could follow anywhere on the Television, Newspapers and/or the Internet. The writers are people from the common public, like you or me, who have a penchant towards the sport they follow and write for, with a flair for writing.
For the masses, there would forums and fantasy games, wherein they could show case their knowledge and vent out their feelings. These would work as cash cows, in terms of the number of hits we they get onto the site. Generally, forums encourage healthy discussions and debates, thus attracting more people to the site.
Thus, this is a website for:
Any follower of any Sport, who has even a slight interest in following the latest happenings in the world of Sport (News and Updates).
Any Individual with a fondness to read expert views on his/her favorite sport. (Columns/Articles).
Individuals wanting to have their say on the current (or past or future) happenings in the World of Sport (Forums).
Individuals with a penchant towards Cricket, Soccer, F1 fantasy games etc.
So why did the two of them, think of such an ingenious idea to woo the Indian readers? According to them, the biggest issue that the sports lovers across the country face today is that there are not many sports websites that give them everything they desire, in terms of content, games, and a chance to be heard, all in one. “Cricket continues to dominate, in terms of mass following in our country, however, if we compare the following of say Soccer and Tennis today in India, to some years back, there has been a definite change, for the better. Secondly, even when one speaks about cricket, there are very few web portals that give an all round view of the current and past happenings, with an eye towards the future. iSports Ventures would be unique in terms of the content that we offer, and the bouquet of other services that we would provide. Our aim is to make Sport in India synonymous with iSport!” And unique it is. This is one of the very few sports websites that caters to all sports equally, without any bias towards one single sport.
Apart from this, there are huge plans in the pipeline which would get revealed to the people visiting the site in the days to come. However, rest assured, this one is worth a visit.