A Filipino
lifestyle e-magazine for
badminton players and enthusiasts in the Philippines and claims to be the country’s first electronic publication. Its founder, Norman S. Sison, believes that technology as well as concerns over global warming will later push the print media to migrate to the Internet.Smashing
Life is a companion Web site of Badders Online (www.baddersonline.com), a badminton community network also in the Philippines. Like Badders Online, Smashing Life’s aim is promote the sport in the Philippines by providing media coverage. It is also dedicated to helping produce future world-class Filipino players and putting the Philippines on the badminton world map.Smashing Life’s
magazine articles are divided into two departments: badminton and lifestyle. Both departments have several story sections.The badminton
department carries stories that are of interest to players and enthusiasts such as international tournament updates and other news abroad, player profiles and those of other interesting figures, features, community news, local tournament updates, badminton basics, new products in the market.The badminton department also has a “Filipiniana” section, which carries feature stories about Filipino heritage. Smashing Life advocates love of country as part of its efforts to promote the pursuit of badminton excellence.On the other hand, the lifestyle department carries magazine stories mainly on fitness and leisure. Aside from promoting badminton, Smashing Life also aims to encourage its readers to live life to the full and discover their full potential. Hence, the magazine’s tagline: “Go out and play!”The lifestyle department has sections on travel & tourism, food, literature, culture, fitness & health, personal relationships and inspirational advice.It also devotes a section on the Internet, computers, gadgets and other technologies of today. As Smashing Life is an electronic publication, its editors keep tabs on today’s technological trends for the benefit of readers who are tech-savvy.Smashing Life also has opinion polls on the latest issues in the badminton community and readers are encouraged to weigh in to gauge the public sentiment.
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