Their eponymous service, also called Piczo, is an online photo website builder and community, which is for generation of free advertising-supported websites. Piczo, launched in 2004, allows users to add images, text, guestbooks, message boxes, videos, and other content to their site using plain text and HTML. Partners include YouTube, VideoEgg, Photobucket and Flock. In addition to the website development aspect of the site, Piczo has a User Generated Content repository, the Piczo Zone, where users can browse, post, and consume content that they or others have used on their site. Another feature is "The Board" where Piczo informs users on Html and Internet safety.