Sharebuilder website is ING's real time investment website. The website is visually quite appealing and oragnized. The site uses real estate very economically. The site uses horizontal tabbed navigation for the main menu items. The order and arrangement of these menu options are exactly what it needs to be. User is presented with the option to login to commonly used page . The pie chart for portfolio summary is quite appealing. Overall the site design has used most of the user interface design principles and concepts. It is arguably a user centric website. There are quite a few banking website where too much information is cramped in a disorganized way that user is turned away from online banking. At least in the case of share builder that is not.