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LinkedIn is a similar to Facebook but it’s a business social
community. It is beneficial to business professionals so they can network. The
groups let you talk to others in your industry that can help you with work questions
or to further your career.
But while you are using this to help with your current job,
recruiters are using it to help with their staffing needs. Even though
unemployment is high, business still places a premium on the elusive passive
candidate. These are the people who are already working and who they would
prefer to hire rather than someone who is unemployed and apply for the job.
These recruiters are using recruiter licenses to source out
the candidates they want and then reaching out to them and try to talk. Once
they connect with them many of the candidates immediately try to find out more
about the recruiter and the company who is interested in hiring them.
Businesses who want to
make a good impression are spending thousands and tens of thousands of dollars
to make sure their LinkedIn page reflects their organization. This is how LinkedIn is able to make more
money than Facebook does when they are both social sites.