7 Elements of a Good Landing Page

Without a net can you catch a fish? If you own a shop and don’t have attractive offers or good things to sell, can you think of earning profits? No, in both the cases. Then what you should do? Take a net and then catch fish with the help of attractive bait. Sell popular items in your shop and start promotional or other types of offers in your shop.

Same goes for a website that is the mirror of the business. If the landing page of your website is compelling, then a visitor is sure to do as you ask him to.

Landing page is where you reach after clicking the URL. It can be the home page or even a contact us page. As usually an URL takes you to the home page of a website, landing page is taken to be synonymous with the home page.

7 Elements of Good Landing Page Design

A landing page may be used effectively to make visitor sign up for an account or free updates. And, if this page is designed correctly then the number of visitors to your site will also increase. Here are 7 elements that make a good landing page that every website design company concentrates on.

1. Simplicity

It is a simple landing page that makes visitors stick to it. And, a complex one distracts visitors and they leave it. If you want the visitor to do as you desire, then create a simple landing page. Convey the message in the simplest way and include just the essential things here.

2. Call to Action

Include call to action words that will make the user perform a desired action. “Subscribe to get Free Updates”, “Subscribe Us on YouTube” etc. are some of the instances of call to action words. Clear and precise call to action words will do the work for you so use them in a specific and simple way. In this way, user will know what he needs to do.

3. Relevance

It is a URL or a source through which a visitor comes to your site. And, your landing page must be connecting to that source or URL. Relevance is the key to make a landing page good and effective. For instance, if I click the link that sells party dresses at discounted price then the landing page should offer me the same. This point is crucial for every Ecommerce Websites design.

4. Headline

A landing page will be good only if it has an attractive and compelling headline. It is a headline that informs visitor they are at the right place and also what they would get here. Headline’s important function is to attract visitor to stick to the landing page. When you write headline, focus on this.

5. Scarcity

With a link to freebie, discounted products or other attractive deals, keep a line that informs visitors of scarcity. It means the visitor should know that the offer is available for a limited time or the freebie will be available only till the stock lasts. With this in mind, the user will feel compelled to take action accordingly.

6. Decrease Danger in Taking an Action

No one wants to face danger and the case is same with website visitors. They don’t want to get trapped in scams or fraudulent claims. Display guarantee message that your site is not a scam and the user gets what just what he is here for. If possible then the landing page should provide free trial or a free round of service anything. The guarantee message and the free trial will assure the visitor that he is at the safe place.

7. Eye Flow

Arrange whatever you want to place on a landing page, in a manner that a visitor can scan quickly and easily. This will help him in deciding quickly whether to take the action you desire or not. The visitors will easily get the information they seek.

Landing pages are designed with the sole aim of making users take the action that you want them to. And, when the aforementioned suggestions are implemented, the result will be a good landing page.