What can be learned by the businessmen of Barack Obama's success in the American presidential election? Through Barack, Inc.., Barry Libert and Rick Faulk responded by exposure to a variety of valuable lessons to be learned from Obama's strategy, both suggest that firms use the same approach in their marketing plans. At least, that is what is said Rick Faulk and Barry Libert, chairman and CEO Mzingga, a provider of social networking software solutions for companies worldwide to create an online community that serves as marketing activities, customer support, and market education.
This book believes that politics Obama has established a new standard that is more intelligent for businesses who want to succeed in the world of Web 2.0. Libert and Faulk combine their own observations with the results of various groups of media coverage. resulting in a complete review of the dramatic campaign. They conducted interviews with Obama supporters, gathered a number of reports from various sources, and implement a review of the blogosphere who previously had never discussed the theme of a presidential election widely-containing articles to the idea of starting Politico Twitter that makes the year 2008 as a turning point in political. The main purpose of this book is to analyze the relevance of the historic campaign for the business world.
Obama's journey to win the presidency was very dramatic. team composed of the best people and dedication. He attracted tens of thousands of volunteers who most willingly left the job or leave college to fight for victory. He also raised funds which amount was fantastic, coming from millions of contributors around the world. The most interesting is the strategy the Obama campaign very smart, that is by utilizing social networking technologies. This is the theme that caught the attention of this book in depth. Obama succeeded in changing the conventional campaign in 50 states with only an online community of course. A community that inspires Americans to participate in a movement, donating ability, time, and money to achieve victory. The result, American politics (and even the world) like never before.
The essence of this book can be grouped into three main parts: Be Cool, Be Social, and Be the Change. The first section, Be Cool, talking about Obama's character. Calm, focused, intelligent, and resilient. He is the exemplary figure of a true leader. In this section narrated the whole aspect behind the ability to stay focused on John McCain even though the name of Sarah Palin sticking out and loved the media (pp. 22 -27). Be Cool is the ability to maintain equilibrium, remain focused on the principal issues, and open the mind to arrive at final decision.
As with Obama, the attitude of absolute quiet must be owned by the businessman. If they do not, likely will wind up like Ted Turner, who are emotional, so he could easily be deceived and dijegal of the process of merging with Time Warner (p. 18).
Be Social clearly refers to the strategy used by the Obama campaign in using online social networking tools to find, inform, and motivate your target market. In this case, businesses should also create a community, and social networking technology is the most effective means to do so. In addition to the examples of Obama's strategy, presented a similar strategy is also practiced giant corporations such as Toyota, Coca-cola, and Comcast.
With the Be the Change, every step of our business should reflect the changes. The most inspiring part is the response of Barack Obama's response to 'sermons cornered' by the Reverend Jeremiah Wright, Jr.. The book examines in detail the attitude towards Obama's sermon and say that we're stuck in the status quo of 'racism' and should soon make a change for the sake of a better life (p. 107-111). In the era of online technology that could threaten the conservative business model and a very heavy financial pressure recently, a businessman must make some changes.
In general, Barack, Inc.. useful for practitioners of public relations, marketing, CMO, businessman, and a big fan of Obama, who want to implement Web 2.0 tools effectively. Happy reading.