This paper retrospects the developing course of the great
Guangdong-HongKong-Macao tourism area in the past twenty years.
It divides the tourism
cooperation and development of
Guangdong-HongKong-Macao into four stages: conceptual unification, mechanism establishment, system variance and pattern shunt. After analyzing the impact of the 3 factors,system, market and technology——on the innovative route of great Guangdong-HongKong-Macao tourism area, this paper puts forward that it is prerequisite to choose the pattern of regional unification on the basis of “free trade-area” for the great Guangdong-HongKong-Macao tourism area. Then it expatiates the basic innovational strategy of the developing mode in the great Guangdong-HongKong-Macao tourism area is to set up a diversified harmonious mechanism, to establish a coordinated developing strategy, to construct a congregated industrial platform, to activate interactive operational factors, to carry out thematic integrated marketing communication and to build up a Pan Pearl Delta area as a whole.